Mwah Retail Consulting

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Tell me about your shop and I will be in touch to schedule a 15-minute intro call.

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Priorities

Standards Systems People

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Support Level

Strategy Strategy & Execution

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Who We Are

Mwah (est. 2026) is a retail consultancy that helps indie boutiques, vintage shops, thrift stores, and small businesses streamline operations.

Mwah was founded by Nicole Tremaglio, a retail operations expert with 10+ years of in-store and corporate experience at major fashion brands.

Sold $1M+ as a top-performing salesperson
Opened 20 new stores across North America
Facilitated 50+ training sessions for 400+ employees
Managed 15+ cross-functional projects
Created dozens of critical sales enablement tools, reports, and guides from scratch

She holds a B.S. summa cum laude in Fashion Merchandising from Lasell College and is currently earning an INSIDE LVMH certificate in Operations & Supply Chain and Retail & Client Experience.

Our Approach

We're here to rewrite antiquated rules of retail and embrace a new era for brick-and-mortar shopkeepers and small business owners.

We offer a tailored approach and custom solutions. (One size does not fit all!) We are resourceful, detail-oriented, and dedicated to making your store somewhere employees want to work and therefore, somewhere clients want to shop.

We love: efficiency, creativity, consistency, reliability, open communication, originality

We don't love: formalities, busy work, drudgery, inaccuracy, apathy, low morale

How It Works

We make improving your business operations simple. We identify your needs, create a strategy to address them, and can even build the systems and structure for you.

01. Complimentary intro call
02. Define scope and timeline
03. Build tailored action plan
04. Strategic execution
05. Measure results

Packages

Strategic Planning Only

Time-Bound

2-Week Intensive

Four 60-min sessions over 2 weeks
Your urgent audit of a rush priority, focusing on a single initiative.

4-Week Intensive

Eight 60-min sessions over 4 weeks
Your sprint over the finish line, tackling an existing project.

Ongoing Support

Weekly Check-In

4 × 60-min weekly sessions (1-month minimum)
Your problem-solver and Retail Fairy Godmother.

The Long Game

1 × 60-min session per week (3-month minimum)
Your consistent, dedicated accountability partner.

Strategy & Execution

Custom Project

Weekly check-in for the duration of the project plus hands-on creation of tools and resources. (See Services in full detail here.) Custom pricing based on scope, complexity, and timeline.

Ask Us Anything

What kind of Owners and Store Managers do you work with?

Resilient retail leaders with unbridled creativity, impeccable style, cultural impact, and an avant garde attitude. They might not be organized, efficient, or detail-oriented though (no offense) so that's where we come in!

What size shops do you work with?

Small brick-and-mortar retail businesses with one to three locations, probably with less than 20 employees.

How long does a project take?

Depends on how many facets of your business you would like to address. Working with us for 3 consecutive months is usually the sweet spot.

What does it cost?

Pricing is project-based, scoped after the intro call. Strategic Planning starts at $1295 and Strategy + Execution starts at $2000.

Do you provide single strategy sessions?

Yes, only for existing clients. We support lasting structural change, not quick fixes.

Do we meet remotely or in-person?

If you prefer to meet in-person, one strategy session per week can be held on-site at your business. (NYC only.)

Do you only work with NYC-based retailers?

Nope! We do take into account that operating a high-overhead brick-and-mortar business in an expensive, fast-paced city like New York has its own distinct challenges. However, we can help you increase efficiency, reduce operating costs, and minimize turnover wherever you're located.

What We Offer

We give teams tools, information, and structure to drive sales, increase efficiency, and decrease turnover.

Our focus is on Standards, Systems, and People initiatives that move the needle and get everyone on the same page.

You know that unsexy, intimidating, tedious stuff that never seems to get done? We take care of that.

Want the full description of each service offering? Click here.

Standards

We create, document, and centralize key info to keep the store running smoothly.

Operational Efficiency

Store Audits
Policy & Procedure
Opening/Closing Standards
Stockroom Organization
Inventory Management Standards
Transaction Policies

Systems

We build consistent, reliable systems to drive selling behaviors and accountability.

Sales Enablement

Clienteling Systems
Selling Culture Guide
KPI Definitions
Sales Floor Coaching
Workflow Optimization
Task Management Systems

People

We invest in your team as a reflection of your company's vision and culture.

Talent Enrichment

Onboarding Program
Employee Handbook
Training Manuals
Role Definitions
Performance Reviews
Skill Advancement Program